A popular Thanksgiving tradition is to go around the table, listing the things for which those present are thankful. It can be a very powerful exercise to actually compose such a list. Lists create a sense of scale and the cumulative effect of each item listed tends to compound the others.
Take, for example, the catalog of ships in The Iliad. Several pages of that text are dedicated to listing all of the ships, along with the numbers of their fighting men, that came to the Trojan shores. The seemingly ceaseless recital of the Greeks emphasizes the scale of the conflict. During the battles, the narrative follows individuals as they engage in one-on-one combat. And this is why the catalogue of ships is so important. Without that list to establish the scale of the armies, one could be mislead into thinking of the war as a series of encounters between a handful of individuals rather than between mighty hosts. The knowledge that the Greek and Trojan armies are quite large gives a sense of scale to the dramatic face-offs between the individual heroes.
So this Thanksgiving, give some thought to the vast number of the world’s blessings and how that great list gives context to each individual blessing.
Beer of the week: Saranac Pale Ale – Saranac, New York is about 300 miles from the site of the fabled first Thanksgiving. In American terms, that’s rather close enough to count as local. This beer has a solid malt body with just a bit of hops bitterness to back it up. Saranac Pale Ale makes for a really good beer for a casual drink.
Reading for the week: The Fourth Book by François Rabelais, Chapter 4.LIX – Some would argue that there is virtually no way to stay awake through the entire catalogue of ships, especially in the drowsy afterglow a large meal. This list is probably more appropriate for Thanksgiving. Rabelais was a master of writing lists, and this particular excerpt is the menu of the Gastrolaters, a people whose god is the stomach and whose religion is eating.
Question for the holiday: In certain cases, shorter lists arguably indicate greater importance. A short list of experts in a field may indicate a higher level of expertise. A short list of friends may indicate more intense or close friendship than a longer list. Are there certain sorts of blessings for which this is also true?
In his biography of Charlemagne, Notker the Stammerer relates a story of two “Scotchmen [who] were unrivalled for their skill in sacred and secular learning.” These men would go into the market and call out, “Ho, everyone that desires wisdom, let him draw near and take it at our hands; for it is wisdom that we have for sale.” This claim drew in the crowds and, ultimately, the attention of the emperor.
The twist in the story, however, is that the Scotsmen really had no interest in marketing their learning to make a profit. They had simply come to realize that if they offered to teach for free, nobody would be interested. Because the price tag is the first signal that the market sees, things that are being given away for free or sold cheaply are assumed to have little worth. Likewise, some people put extremely high prices on their products (even if they intend ultimately to sell for a much lower price) in the hopes that the product will appear more desirable.
I was a tangential party to a real life example of how asking price affects perception. One of my side jobs in college was dealing cards for a promotional company that ran poker tournaments as fund-raisers. The tournaments were well organized and quite successful. However, the owner of the business quickly discovered that some prospective clients saw his very reasonable prices and decided that they wanted to go with a more up-scale competitor. His solution was to raise the prices without changing anything about the product. And it worked. New prospective clients assumed that the high price was a good indicator of the product’s high quality. Business actually increased after the price went up, precisely because the price went up. Like Notker’s Scotsmen, the owner of the promotional company learned that sometimes you have to ask for more than you need, just to get people’s attention.
Beer of the week: Modelo Especial – The head on this beer faded so quickly that I couldn’t get a good photo of it before it was gone. Modelo Especial is a clear, gold brew. It has little aroma or flavor to speak of, really. It’d be easy enough to drink a bunch of this stuff at a party Cinco de Mayo fiesta, but otherwise, why bother? And don’t get me started on the price!
Reading of the week: The Life of Charlemagne by Notker the Stammerer, Book I, 1-4 – Charlemagne filled his court with educated men, such as the aforementioned Scotsmen, and had them educate the children of his kingdom. He found that the highborn children did not take to their lessons as well as the commoners. The lesson, again, seems to be that certain assumptions about value need to be carefully scrutinized.
Question of the week: How much does the asking price affect your perception of a product’s value?