In his biography of Charlemagne, Notker the Stammerer relates a story of two “Scotchmen [who] were unrivalled for their skill in sacred and secular learning.” These men would go into the market and call out, “Ho, everyone that desires wisdom, let him draw near and take it at our hands; for it is wisdom that we have for sale.” This claim drew in the crowds and, ultimately, the attention of the emperor.
The twist in the story, however, is that the Scotsmen really had no interest in marketing their learning to make a profit. They had simply come to realize that if they offered to teach for free, nobody would be interested. Because the price tag is the first signal that the market sees, things that are being given away for free or sold cheaply are assumed to have little worth. Likewise, some people put extremely high prices on their products (even if they intend ultimately to sell for a much lower price) in the hopes that the product will appear more desirable.
I was a tangential party to a real life example of how asking price affects perception. One of my side jobs in college was dealing cards for a promotional company that ran poker tournaments as fund-raisers. The tournaments were well organized and quite successful. However, the owner of the business quickly discovered that some prospective clients saw his very reasonable prices and decided that they wanted to go with a more up-scale competitor. His solution was to raise the prices without changing anything about the product. And it worked. New prospective clients assumed that the high price was a good indicator of the product’s high quality. Business actually increased after the price went up, precisely because the price went up. Like Notker’s Scotsmen, the owner of the promotional company learned that sometimes you have to ask for more than you need, just to get people’s attention.
Beer of the week: Modelo Especial – The head on this beer faded so quickly that I couldn’t get a good photo of it before it was gone. Modelo Especial is a clear, gold brew. It has little aroma or flavor to speak of, really. It’d be easy enough to drink a bunch of this stuff at a party Cinco de Mayo fiesta, but otherwise, why bother? And don’t get me started on the price!
Reading of the week: The Life of Charlemagne by Notker the Stammerer, Book I, 1-4 – Charlemagne filled his court with educated men, such as the aforementioned Scotsmen, and had them educate the children of his kingdom. He found that the highborn children did not take to their lessons as well as the commoners. The lesson, again, seems to be that certain assumptions about value need to be carefully scrutinized.
Question of the week: How much does the asking price affect your perception of a product’s value?
Peer pressure is an interesting and familiar phenomenon. It can also be very dangerous, particularly when alcohol is involved. The classic form of peer pressure is “to be one of us, you must do x“. If “x” is drinking, smoking, stealing, etc., this can be very problematic indeed. But peer pressure can also be used to encourage more positive behaviors or to enforce less dubious social mores. (“If you want to be one of us, you have to be respectful.”) So peer pressure is not bad per se.
One particular form of peer pressure that deserves a closer look is when there is a very specific non-peer group used as a counter example. In this sort of peer pressure, the form is “do NOT do x, lest you become one of them.” There remains the implicit pressure to conform to one’s own peer group, but the pressure is compounded by vilifying another group.
The Laws of the Old Testament are full of this sort of admonition. A several acts are proscribed specifically because they are perceived as gentile behaviors. And even when certain things are prohibited for reasons other than to keep the Jews separate from the rest of the world, there is still a hint that being different from the gentiles is the real goal. Moses Maimonides explained that the prohibition on eating pork was for sanitary reasons. Even so, he made a point of bad mouthing the (Christian) French while he was at it. “[W]ere it allowed to eat swine’s flesh, the streets and houses would be more dirty than any cesspool, as may be seen at present in the country of the Franks.” Don’t eat pork, or you will be like the French.
Likewise, in A Counterblaste to Tobacco, King James I of England railed against the use of tobacco, arguing in part that it is unbecoming of Englishmen to take on the habits of “beastly Indians.” For good measure, he even points out that the English disdain the habits of the French and Spanish. If they refuse to adopt the customs of their near neighbors, how much worse is it to imitate New World savages?
Of course, the French were not only on the receiving end of this type of negative peer pressure; they practiced it as well. After invading Egypt, the use of hashish among the French became popular. Napoleon supposedly banned the consumption of hashish, not because of it’s deleterious effects, but because he did not want to see Frenchmen adopting the habits of lower-class Egyptians.
On this side of the Atlantic, the same thing can be observed. In addition to banning tobacco and alcohol, the Mormon prophet Joseph Smith forbade his followers from drinking tea and coffee. One of his supposed revelations from God was that “hot drinks are not for the body or belly.” Frankly, I do not know if the prohibition on tea and coffee was specifically for the purpose of further separating Mormons from the rest of American society. But it is worth noting that something like 90 percent of American adults consume caffeine daily, making it the single most popular drug in the country. If the goal is to separate themselves from the rest of society, a rule against coffee seems like a good starting place.
About a century ago, the Department of Agriculture relied partly on the vilification of the others in advocating the prohibition of cannabis. In a report by R. F. Smith, the Department concluded that, “[t]he sale of the drug [marijuana] is not confined to Mexicans. American soldiers, negroes, prostitutes, pimps, and a criminal class of whites in general are numbered among the users of this weed.”
There you have it, don’t eat pork, lest your cities stink like France. Don’t smoke tobacco, lest you take on the habits of savages. Don’t take hashish, lest you be like lowly Egyptians. Don’t drink beer, wine, coffee, or tea, lest you fall in with non-Mormon Americans. And don’t smoke hemp, lest you be like Mexicans, negros, pimps, and the criminal class in general. You don’t want to be like any of them, do you?
Beer of the week: Dundee English-Style Ale – There may well be legitimate reasons to avoid pork, coffee, tobacco, alcohol, hashish, and cannabis. (Legality and health concerns spring to mind in particular cases.) But the fact that some group of “other” people consume them is not a legitimate reason. So I am going to smoke the occasional shisha (tobacco) and cigar. And drink this beer. Dundee English-Style Ale is a dark brass-colored ale has a foamy white head that leaves good lacing down the glass. The aroma is slightly sour and malty, like sourdough. The body is malty with hints of sour and spice. Overall, very nice beer. Dundee proves to be a good value yet again.
Reading of the week: A Counterblaste to Tobacco by King James I of England – Jeremy Bentham wrote of this pamphlet, “as the circumstances of the times did not afford the same facility of burning tobacco-smokers as for burning Anabaptists, [King James] was forced to content himself with writing a flaming book against it.”
Question of the week: Have you seen peer pressure used for good?
In his Shah Nameh (The Book of Kings), the great Persian poet Ferdowsi starts the tragedy of the mighty paladin Rustem and his son Sohráb with a warning against reveling in youth:
“O ye, who dwell in Youth’s inviting bowers,
Waste not, in useless joy, your fleeting hours,
But rather let the tears of sorrow roll,
And sad reflection fill the conscious soul.
For many a jocund spring has passed away,
And many a flower has blossomed, to decay;
And human life, still hastening to a close,
Finds in the worthless dust its last repose.”
This sentiment is reminiscent of several of Shakespeare’s sonnets. It seems that Shakespeare often went on about the end of youth and the ravages of time. Sonnet #12 comes to mind, where Shakespeare writes:
“Then of thy beauty do I question make,
That thou among the wastes of time must go,
Since sweets and beauties do themselves forsake
And die as fast as they see others grow;”
Although it is important to confront our mortality it is equally important to carry on with the business of living. Ferdowsi says “Waste not, in useless joy, your fleeting hours.” But can that be serious advice? Is joy ever truly useless? And if joy is occasionally useless, isn’t youth the most appropriate time for such useless joy? It seems likely that “tears of sorrow” and “sad reflection” are much more useless than joy, especially if we are quickly returning to “worthless dust.” There is time enough for sadness when we are dying or dead; joy in our youth ought to be encouraged.
Beer of the week: Berghoff Sir Dunkle – This is a Munich-style dark lager that pours a deep red-brown. The aroma is of dark, ripe fruit. The flavor is mostly dark bread, with a surprisingly full body for a lager. Overall, a very good beer.
Reading of the week: Shah Nameh by Ferdowsi – At the end of Sonnet #12 Shakespeare suggests procreation as a remedy against mortality. But for Ferdowsi, even procreation is futile in the grand scheme. Of course, that might have something to do with the subject matter of the story he is telling. This reading is the beginning of a a tragic tale in which a man unwittingly kills his own son.
Question of the week: How can one strike the proper balance between joy and sad reflection?
A friend of mine once told me that his favorite Bible verse was from Chapter 6 of the Book of Job:
“Oh that my grief were throughly weighed, and my calamity laid in the balances together!
For now it would be heavier than the sand of the sea: therefore my words are swallowed up. For the arrows of the Almighty are within me, the poison whereof drinketh up my spirit: the terrors of God do set themselves in array against me.”
What he liked about this verse is that it helped put his own troubles into perspective. The calamities that befell Job were so great that it makes our own pale in comparison.
A similar philosophy was espoused by Lucretius in On the Nature of Things when he stated that it is pleasant to watch a shipwreck from the safety of the shore. There is no misanthropic impulse behind that statement, just the recognition that people are subject to all sorts of misfortune and that we are fortunate when we are not getting the worst of it.
Polybius went even further. According to him, “the only method of learning how to bear bravely the vicissitudes of fortune, is to recall the calamities of others.” Is it really the only method? This seems like a step to far. Religion and stoicism spring to mind as two possible ways to learn how to cope with disaster that may not require looking to examples of unfortunate others. To be sure, both of them rely on examples to some extent (e.g. Job, the saints, Socrates, etc.) But I am not sure that they need them to be effective.
Beer of the week: Blue Moon Rounder – My past experience with Blue Moon didn’t prevent me from trying this beer. Perhaps it should have. This Belgian-style pale ale is not much to write home about. The photo shows how clear this beer is. This is a bit surprising since there actually is some wheat in the recipe. The smell is fairly bland and grainy. It tastes primarily of malt, but there is just a hint of spice in the finish. The name comes from the idea that one could drink several rounds of this beer. I suppose that this would be a fine beer to drink a half-dozen of in a sitting. There is something to be said for that.
Reading of the week: The Histories by Polybius – At the very beginning of his greatest work, Polybius announces that he does not need to commend the study of history because “all historians, one may say without exception, and in no half-hearted manner… have impressed on us that the soundest education and training for a life of active politics is the study of History.”
Question of the week: Is there any other method for learning to face disaster than to look to the examples of others?
Ken M., one of the world’s finest internet trolls once complained that “today’s archeologists seem hellbent on making discoveries at any cost, leaving nothing for future generations.” He followed that statement up with the opinion that “they should at least plant new discoveries to replace the ones they harvested.”
It is a bizarre joke, but I think that it is hilarious. The funniest party is that people take him seriously despite his ludicrous statements. What makes the position so ridiculous is the implicit position that there may one day be nothing left to learn; that someday soon, man might reach the end of knowledge. But as Seneca wrote in his Natural Questions, “the world is a poor affair if it do not contain matter for investigation for the whole world in every age.”
What would it even mean for humans to reach the end of knowledge? Is it even conceivable for there to be nothing left to discover? On the sci-fi cartoon Futurama, alien beings got close to obtaining all knowledge, but they were then forced to destroy the universe before any new information was created. The world is always changing, so there is always more to learn.
And even in situations where immense quantities of raw information are known, that does not amount to knowledge. It is still necessary to interpret and synthesize the data. So do not give in to Ken M.’s fear that discoveries will run out. Seek boldly to learn everything that you can, knowing that there are plenty of mysteries left for the rest of us.
Beer of the week: Two Brothers Prairie Path – Speaking of new discoveries, somebody has discovered how to use enzymes to break down gluten. When I first got this beer, I did not notice that it is “Crafted To Remove Gluten”. Rather than brew the beer with gluten-free grains such as rice and sorghum, Two Brothers brews this beer with malt and then treats it with an enzyme that breaks down the gluten. Prairie Path is a pale, orange-gold color. The head fades very quickly. The aroma is vaguely of citrus and rice. The beer itself is a bit citrusy but feels very thin. It is a perfectly acceptable, easy-drinking beer. But I feel bad for those who are gluten intolerant if this is the most flavor they can get in a gluten-reduced beer.
Reading of the week: Natural Questions by Seneca, XXX & XXXI – After discussing the slow advance of knowledge from generation to generation, Seneca goes on to chide his countrymen for giving up the vigorous pursuit of knowledge and virtue in favor of indecency and vice. Among other things, he accuses others of “[d]issolute effeminacy and corruption”.
Question of the week: Is there any field in which humans have genuinely learned all there is to know?
So much of comedy is context. Things are often especially funny when they are incongruous with the background. For example, the behavior of the Blues Brothers in a fancy restaurant is much funnier because their vulgarity is especially out of place in a formal setting.
But in many ways not just the setting but also the history and cultural background is needed to “get” a joke. For example, when Aristophanes makes a joke about Cleonymus throwing away his shield, we have to know that shield throwing is shorthand for cowardice, and that Cleonymus had a reputation along those lines. Not knowing who that person is or what it means to throw down a shield, such a joke just can’t land.
Or to get a joke about Hercules at the dinner table one must know that the demigod’s insatiable appetite was something of a cliché in Aristophanes’ time.
Obviously, these are not great examples. A modern person who has never held a sword may still understand the implications of throwing down one’s shield. And even if Hercules is not a regular character in our comedic repertoire these days, gluttony is still readily understandable. But I am at a disadvantage in picking my examples; the best of them go right over my own head.
As a result of this need for background information, much ancient (or otherwise culturally remote) comedy is quite inaccessible. Certain people, customs, or places that form the butt of jokes might not be known, so the joke must fall flat.
Aristophanes is often accessible. In The Clouds, for example, a lizard defecates onto Socrates’s face. Classic. However, at other times, I just feel like I am not in on the joke. He lampoons people that I’ve never heard of, and makes all manner of social comments that are simply beyond me.
Beer of the week: Pacifico Clara – This is yet another bland Mexican lager. There is not much else to say about it. It is a little sweet and a lot bland. Pacifico is not bad, but there is just not much to it.
Reading for the week: The Wasps by Aristophanes, Lines 986-1121 – In this part of the play, Aristophanes (through the chorus) lets us know that there is much more at stake than getting his jokes. He believes that there are bigger, more important things going on in his satire than getting laughs.
Question for the week: What about comedy is truly universal?
I have heard, and it is almost certainly true, that more new books are published every year than one could conceivably read in an entire lifetime. The same is probably true of blog posts. So cheers to you for spending some of your limited reading time on this blog. It is downright humbling to think about.
“Classics” make up the bulk of my (and consequently, this blog’s) reading. This is in no small part because the status of a work helps to single it out from the ever-growing piles of books out there. To be sure, there are some books that are regarded as classics but are not to my taste. But at least it’s a starting point. Because time is limited and the number of things to read never stops growing, we need help in deciding what to read.
Reader’s Digest has a bad reputation among many well-read folks, but I am not sure that it is well deserved. Obviously, it is somewhat unfair to an artist to publish his work abridged. We must presume that every word in a book was chosen with care, and any alteration changes the whole work. But as discussed above, there simply is not enough time in the day to read everything. So if a skillful editor can present us with a great book cut down to a manageable length, it may certainly be better than not reading any of it. Of course, it has to be done well, but that is why it is fair to say that editing is its own art. Like a translator, the editor is tasked with modifying the original work to make it accessible to his audience. In general, that probably means changing as little as possible. But it takes a very delicate touch to maintain the artist’s vision while still making the work manageable for the reader.
In his essay Of Studies, Francis Bacon writes that “Some books are to be tasted, others to be swallowed, and some few to be chewed and digested; that is, some books are to be read only in parts; others to be read, but not curiously; and some few to be read wholly, and with diligence and attention. Some books also may be read by deputy, and extracts made of them by others…” So there is a time and place for reading extracts or abridgments, just as there is a time and place for deep and thorough study.
The weekly reading on this blog is usually a small section of a longer work, taken out of context. There is usually a link to the complete text, but the advanced webpage statistics indicate that almost nobody clicks on those. Still, I think that this is a necessary way to get across certain ideas. Surely it is better to read a scene from a Shakespeare play or a canto by Pope than none at all. So I acknowledge that this blog does some harm to the original works by presenting only excerpts. But I think that consideration is far outweighed by the value of having short, curated samples available for people with limited time. At least that’s the hope.
Beer of the week: Kozel Černý – Kozel is a very prominent Czech brand. This offering is their dark Munich-style lager. The head is foamy and quick to dissipate. The aroma is of sweet, dark roasted malt. Notes of caramel dominate the flavor. I would like a bit more hops to balance the sweetness. Nevertheless, Kozel Černý would be my go-to Czech beer.
Reading for the week: New Atlantis by Francis Bacon – Although Of Studies is cited above, that (entire) essay has already been a reading on this blog. A selection from New Atlantis seemed more appropriate, since it would be an excerpt from an unfinished work.
Question for the week: The quotation from Of Studies seems to indicate that each book in itself is worthy of close study, skimming, etc. But my conclusion is that how a book should be read has more to do with the time and interest of the reader than about the book itself. Which is more accurate?