“Black Friday” is a particularly appropriate time to consider the nature of crowds. Every year there are reports of people being trampled and assaulted in the rush to be the ultimate consumer. To get the best deals on crap that they don’t really need, people will behave in the most uncivil ways. And the vast majority of these people would be utterly ashamed to behave like that if they were not part of a faceless crowd.
There is nothing particularly insightful about the statement that crowds often bring out the worst in people. Looting, lynching, and rioting are all examples of how people, when relieved of individual responsibility, can engage in behaviors that no individual amongst them would dare. In the words of Kierkegaard, this is because “a crowd either renders the single individual wholly unrepentant and irresponsible, or weakens his responsibility by making it a fraction of his decision.” And the temerity to loot or lynch or riot is not to be confused with courage. In fact, it is a symptom of a profound cowardice. “For every single individual who escapes into the crowd, and thus flees in cowardice from being a single individual… contributes his share of cowardice to “the cowardice,” which is: the crowd.”
But while the crowd seems to relieve individuals of responsibility, it can do no such thing. The fact is that the crowd is a mere abstraction. It has no hands to shove, no feet to trample, and no neck to hang.
Beer of the week: Laško Club – This Slovanian beer is a bit darker than gold with a very fluffy head. It’s aroma is typical of decent euro lagers, malty with that distinctive hops smell. I have been a bit disappointed by Eastern European beers in the past, but I rather like Laško Club.
Reading for the week: The Crowd is Untruth by Søren Kierkegaard – In this piece, Kierkegaard takes up the line from Paul’s First Epistle to the Corinthians, that “only one receives the prize.” He takes this to mean that the way to salvation is through an individual relationship with God rather than communion with others.
Question for the week: Is the crowd always more cowardly than the individuals in it? What about when a Gandhi or Dr. King inspires a group to noble ends? (I take it that Kierkegaard reply that the crowd cannot be inspired, only the individuals in it. But does that answer the question?)