In his biography of Charlemagne, Notker the Stammerer relates a story of two “Scotchmen [who] were unrivalled for their skill in sacred and secular learning.” These men would go into the market and call out, “Ho, everyone that desires wisdom, let him draw near and take it at our hands; for it is wisdom that we have for sale.” This claim drew in the crowds and, ultimately, the attention of the emperor.
The twist in the story, however, is that the Scotsmen really had no interest in marketing their learning to make a profit. They had simply come to realize that if they offered to teach for free, nobody would be interested. Because the price tag is the first signal that the market sees, things that are being given away for free or sold cheaply are assumed to have little worth. Likewise, some people put extremely high prices on their products (even if they intend ultimately to sell for a much lower price) in the hopes that the product will appear more desirable.
I was a tangential party to a real life example of how asking price affects perception. One of my side jobs in college was dealing cards for a promotional company that ran poker tournaments as fund-raisers. The tournaments were well organized and quite successful. However, the owner of the business quickly discovered that some prospective clients saw his very reasonable prices and decided that they wanted to go with a more up-scale competitor. His solution was to raise the prices without changing anything about the product. And it worked. New prospective clients assumed that the high price was a good indicator of the product’s high quality. Business actually increased after the price went up, precisely because the price went up. Like Notker’s Scotsmen, the owner of the promotional company learned that sometimes you have to ask for more than you need, just to get people’s attention.
Beer of the week: Modelo Especial – The head on this beer faded so quickly that I couldn’t get a good photo of it before it was gone. Modelo Especial is a clear, gold brew. It has little aroma or flavor to speak of, really. It’d be easy enough to drink a bunch of this stuff at a party Cinco de Mayo fiesta, but otherwise, why bother? And don’t get me started on the price!
Reading of the week: The Life of Charlemagne by Notker the Stammerer, Book I, 1-4 – Charlemagne filled his court with educated men, such as the aforementioned Scotsmen, and had them educate the children of his kingdom. He found that the highborn children did not take to their lessons as well as the commoners. The lesson, again, seems to be that certain assumptions about value need to be carefully scrutinized.
Question of the week: How much does the asking price affect your perception of a product’s value?
So much of comedy is context. Things are often especially funny when they are incongruous with the background. For example, the behavior of the Blues Brothers in a fancy restaurant is much funnier because their vulgarity is especially out of place in a formal setting.
But in many ways not just the setting but also the history and cultural background is needed to “get” a joke. For example, when Aristophanes makes a joke about Cleonymus throwing away his shield, we have to know that shield throwing is shorthand for cowardice, and that Cleonymus had a reputation along those lines. Not knowing who that person is or what it means to throw down a shield, such a joke just can’t land.
Or to get a joke about Hercules at the dinner table one must know that the demigod’s insatiable appetite was something of a cliché in Aristophanes’ time.
Obviously, these are not great examples. A modern person who has never held a sword may still understand the implications of throwing down one’s shield. And even if Hercules is not a regular character in our comedic repertoire these days, gluttony is still readily understandable. But I am at a disadvantage in picking my examples; the best of them go right over my own head.
As a result of this need for background information, much ancient (or otherwise culturally remote) comedy is quite inaccessible. Certain people, customs, or places that form the butt of jokes might not be known, so the joke must fall flat.
Aristophanes is often accessible. In The Clouds, for example, a lizard defecates onto Socrates’s face. Classic. However, at other times, I just feel like I am not in on the joke. He lampoons people that I’ve never heard of, and makes all manner of social comments that are simply beyond me.
Beer of the week: Pacifico Clara – This is yet another bland Mexican lager. There is not much else to say about it. It is a little sweet and a lot bland. Pacifico is not bad, but there is just not much to it.
Reading for the week: The Wasps by Aristophanes, Lines 986-1121 – In this part of the play, Aristophanes (through the chorus) lets us know that there is much more at stake than getting his jokes. He believes that there are bigger, more important things going on in his satire than getting laughs.
Question for the week: What about comedy is truly universal?
It may be surprising to people with an American education to learn that at the very same time that the United States of America was at war with the Confederate States of America, a French army was pushing its way across Mexico. The Monroe Doctrine had been in place for nearly 40 years, so the thought of a full-on European invasion of Mexico seems rather shocking.
Shortly before the American Civil War, Mexico had its own, known as the Reform War. The immediate result was a fractured and bankrupt Mexican government. In 1861, the president of Mexico declared a moratorium on paying its debts, and the French were none too happy about that. Emperor Napoleon III, who had been elected as President Bonaparte but refused to leave when his term ended, decided that a Mexican regime change was in order. He sent a small army to “negotiate”. On the 5th of May, 1862, an outnumbered rag-tag Mexican army crushed the better trained and better equipped French invaders. Cinco de Mayo has been celebrated ever since.
It is always interesting to put historical events into context. While the Americans were being divided over the question of self-determination (and slavery), Mexicans were fighting for their own right to govern themselves. Their success at the Battle of Puebla was short lived, though. Just three years later, Maximilian I, born in Vienna into the powerful Hapsburg Dynasty, sat on his throne in Mexico City as Emperor.
As it turned out, Maximilian’s empire did not last long either. A successful republican revolt culminated in Maximilian’s execution by firing squad, just two years after the murder of Abraham Lincoln. Sic semper indeed.
Beer of the week: Tecate – Cerveza Tecate is a standard Mexican adjunct lager. It is pale gold in color and quite fizzy. As far as aroma and flavor, there is not much to write. Cheap grain supplies the bulk of both. I could surely down more than a few of these on a hot day, but generally I would pick something more flavorful. Even the addition of lime and salt doesn’t do much for it.
Reading for the week: Memorabilia by Xenophon, Book I, Chapter 2, Sections 39-50 – Whether government is monarchical or democratic in form, it’s nature is always coercive. This reading by Xenophon includes a brief dialogue between Alcibiades and Pericles. In it, Alcibiades gets Pericles to define government coercion as “not law, but force.” The logical conclusion is that all conventional “laws”, from tyrants’ dictates to democratic legislation, are not law at all, but mere force.
Question for the week: When have you been surprised to learn that two historic events were much closer in time than your had realized?
When Adam disobeyed the Lord in the garden, what was his punishment? He had to get a job. (To say nothing of the punishment of having to wear pants.) Until that first sin, there was no such thing in the world as labor. Actually having to work is the punishment that men endure because of original sin. No longer do all good things simply spring up from the ground, but bread must be earned “by the sweat of one’s brow.”
As an American, however, I was raised in the shadow of the “Puritan work ethic.” Labor has been transformed from a punishment to a solemn duty. According to Albert Jay Nock in his scathing Our Enemy the State, “this erection of labour into a Christian virtue per se, this investment of work with a special religious sanction, was an invention of Puritanism.” As England changed from Catholic feudalism to a Puritan merchant state, what is more natural than the emerging merchant class teaching the working class that God wants them to embrace labor? What better way to ensure a productive workforce than to tell them that hard work is a religious mandate?
As compelling as Nock is, I am unable to give up on hard work as a virtue. It seems to build character and, if viewed properly, teaches valuable lessons about patience, the value of time, and myriad other things. The sticking point for me is the idea that it is a religious virtue. I agree with Nock that “there is no hint that God would take it amiss if one preferred to do little work and put up with a poor living, for the sake of doing something else with one’s time.”
So work hard and enjoy the proceeds (both tangible or otherwise) of your labor. Or don’t work hard and enjoy that.
Beer of the Week: Dos Equis Amber Lager – Dos Equis Amber Lager has a dark cream head, almost tan, that hangs around for much longer than expected. The beer itself is surprisingly clear for how dark it is. The smell is dominated by bready malts. The taste is very much the same. There is not much hops to speak of, but a full, rich malt profile makes this beer a winner. There is a lingering sweetness that might be just a bit too much, but otherwise, this is a darn good beer. I am glad somebody worked hard to make it.
Reading of the week: Our Enemy The State by Albert Jay Nock – Nock has a very firm and critical grasp of history and his willingness to take on deeply seated beliefs and ideas is very impressive. This reading shows of both of these qualities. Nock writes that “the best witness to the essential character of the Puritan movement in England and America is the thoroughness with which its doctrine of work has pervaded both literatures, all the way from Cromwell’s letters to Carlyle’s panegyric and Longfellow’s verse.”
Since the beer is “Two X’s” and Nock specifically mentions Longfellow, I include:
Bonus reading: The Village Blacksmith by H. W. Longfellow – This poem is a perfect illustration of what Nock wrote about Longfellow and the Puritan work doctrine. The smith loves his family and is a godly man, but his paramount virtue is his labor. He is a hero because he works hard “Week in, week out, from morn till night” and like Adam, the smithy’s “brow is wet with honest sweat.”
Question of the week: I feel a strong resistance to Nock, but I cannot put it into words. Is that because there actually is something wrong with Nock’s characterization of work ethic, or is it because I have been thoroughly indoctrinated?
“I loved not yet, yet I loved to love.”
If nothing else, St. Augustine was a passionate young man. And when he reflected upon his young and rambunctious years, he observed that he had a certain desire to experience strong, passionate emotion. He was, in a general sort of way, indiscriminate about the nature of the emotion so long as it was intense. He was irresistibly drawn to the theater “to be made sad, beholding doleful and tragical things… and this very sorrow is his pleasure.” Passionate relationships afforded him a certain double pleasure because he could experience a whole range of emotions associated with relationships: “I was both beloved, and secretly arrived at the bond of enjoying; and was with joy fettered with sorrow-bringing bonds, that I might be scourged with the iron burning rods of jealousy, and suspicion, and fears, and angers, and quarrels.”
The way Augustine describes his emotional masochism and his attraction to drama is so interesting, in part, because it raises so many questions about why he wrote The Confessions at all. Writing about his turbulent, passionate youth may be seen as an attempt to exorcise any remaining demons, but it approaches dangerously close to simply rehashing all of those youthful passions and indiscretions in an attempt to feel some hint of those embers still glowing within him. What of the person who reads and responds emotionally to Augustine’s personal struggles? Doesn’t the reader become a sort of voyeur like young Augustine at the theater? Surely, it is more moving to witness the inner turmoil of Augustine than to read about a pure soul who never needed (as much) redemption, but Augustine himself admits that this is problematic because people actually enjoy watching how low and how wicked another person will become. The reader of The Confessions must constantly be on his guard not to anticipate with a secret joy what sin Augustine will confess next. But the temptation that Augustine lays before his reader is too great. Even (or perhaps especially) the most righteous reader will take pleasure in viewing Augustine’s sinful and self-destructive behavior, if only because it makes the redemption seem the greater. So Augustine’s great cautionary tale becomes the very stumbling block about which it warns.
Beer of the Week: Corona Extra – This extremely pale macro lager is nothing special. It is watery and has a bit of a chemical aftertaste. Some may complain that since it was consumed without lime, I didn’t get the full experience. Perhaps the lime would have helped. I did, however add a pinch of salt (as I was taught to by some Mexican co-workers ages ago.) The rough surface of the salt crystals acts as a nucleation point for bubbles to form, releasing more of the beer’s aroma. It also gives the beer a cleaner finish, covering the chemical flavor and cutting any sticky feeling that would otherwise exist. Maybe the “Extra” in the name refers to the extra work one has to do to make it a reasonable choice.
Reading of the week: The Confessions of St. Augustine Book 3, Paragraphs 1-4 – If ancient Carthage had a tourism industry, the slogan would have been “What happens in Carthage, stays in Carthage.”
Question of the week: Wouldn’t young Augustine have absolutely loved the show Jersey Shore? Simply watching sinners to see how low they will sink sounds right up his alley.
‘When I wish to find out how wise, or how stupid, or how good, or how wicked is anyone, or what are his thoughts at the moment, I fashion the expression of my face as accurately as possible in accordance with the expression of his, and then wait to see what thoughts or sentiments arise in my mind or heart, as if to match or correspond with the expression.’
These are the words of a clever schoolboy in Poe’s The Purloined Letter. The story of the boy is tangential, but it explains the actions of Poe’s detective hero C. Auguste Dupin. It also contains in it two important principles. The primary principle in the story is “know your enemy.” In most direct competition, the surest path to victory is correctly anticipating one’s opponent. Although certainly not novel, one must admit that this axiom is solid.
The second principle is highlighted in the above quotation. It is strikingly similar to the opinions of William James (which we’ve seen here before.) Namely, one’s state of mind does not only cause changes in body language, but body language causes changes in one’s state of mind. James wrote about emotion, but Poe goes beyond emotion. For his schoolboy, ones physical appearance is related even to his intelligence, goodness or wickedness. This approach to physiognomy is actually fairly ancient, but Poe’s revival of this concept (while mentioning Machiavelli and La Rochefoucauld in connection with it) came while James was still in diapers.
Beer of the Week: Sol – The clear glass bottle must be to show off the beautiful light-golden color of this beer. The clear glass also lets in a lot of light, which speeds up the spoiling of beer, but it sure looks pretty. And as long as the beer is fresh, Sol is pretty good for its genre. It is a little more flavorful and certainly less watery than many other Mexican lagers, but still goes down smooth after spicy food or on a hot summer evening.
Reading of the week: The Purloined Letter by Edgar A. Poe, Lines 94-96 – The story of how a schoolboy took all of his classmates’ marbles by gambling is meant to illustrate the methods Dupin uses to understand the criminal mind. And how he eventually uncovers the purloined letter.
Question of the week: Some people are more likely to like or dislike somebody just because of how they look. Could it be that what appears to be shallow is actually just very perceptive?